April 5, 2009


This is the 1:39 minutes of the Helvetica movie trailer, a film i'm dyin' to watch since i'm a BIG fan of typographic things and stuff.

Helvetica is an independent feature-length documentary film about typography and graphic design, centered around the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers, including Wim Crouwel, Michael Bierut, Erik Spiekermann, and Massimo Vignelli.
The film aims to show Helvetica's beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists, with the latter expressing and explaining their criticisms of the famous typeface.

See the real writings here.

1 people shout:

Toro Elmar said...

uda nonton!
dikampus ada kan filmya!

"people don't change, you just found out who they truly are"